Brazilian Blowout Is The Ultimate RX for Frizz and More
By Kendall Farr
Looking for ultra-sleek, pin-straight strands with zero frizz? The world-famous Brazilian blowout might just be a game changer for you. This semi-permanent hair treatment is akin to a standard salon blowout on steroids and works to seal the hair cuticle all while imparting a glossy sheen. Here’s what the treatment does.
What Is a Brazilian Blowout Exactly?
Named for its country of origin, the Brazilian Blowout is a smoothing and shine-boosting amino acid formula that harnesses indigenous ingredients like camu camu (a supercharged vitamin C extract), with annatto seed, and açai berry (a super hydrator) to deeply condition the hair leaving it frizz-free and better protected against the effects of heat styling. The best part? Hair with a glossy, mirror-like shine due to a process that safeguards your strands against external damage.
How Is the Brazilian Blowout Different than Keratin Treatments?
Here’s the essential difference: the Brazilian Blowout achieves smoothing not hair straightening. The system harnesses amino acids which are safer than applying keratin to the hair shaft. With most keratin-based treatments you’re advised to not tie back your hair in an elastic or clip (potential breakage) and to not wash or style your hair for 3 to 4 days post-treatment. With a Brazilian Blowout, your stylist customizes the application specifically for your hair type and desired finish. Post application, it’s rinsed out, and your hair is styled to a glossy finish. And that’s it.
Will the Brazilian Blowout Make My Hair Completely Straight?
Yes, if that’s your preferred look. Depending on your desired result, your stylist will tailor the treatment to preserve your wavy or curly texture but make it either smoother and frizz-free or they’ll straighten your hair completely. To accomplish this, they’ll seal in the treatment by passing a flat iron over your hair. The more heat that’s applied, meaning the more passes, the straighter your hair will be. The ultimate result is strands—of any texture—that appear frizz-free, smoother, and glossy. For example, if your hair is naturally curly, you’ll retain your full body with waves even if you air dry. If blow drying your hair usually takes about 30 minutes, the coating and protection from the treatment will reduce your dryer time by half. And less heat means less potential damage. If your desired look is pin-straight hair, your stylist will tailor the amount of applied heat needed to achieve that straightness.
Is It Safe?
Bottom line: as with any new treatment, first consult your stylist to discuss if Brazilian Blowout is right for you. The treatment is completely safe on most hair types. Discuss your look with your stylist – whether straight or textured hair – and they’ll determine just the right amount of heat to achieve an ideal level of smoothing.
Is It Safe for Colored Hair?
The treatment is safe on color-treated strands. In fact, since it completely seals the hair shaft, colored hair stays vibrant longer. Some clients follow a color treatment with a Brazilian Blowout in the same service with effective results since the cuticle has been opened from the color, so following with a ‘BB’ seals the cuticle and offers amplified protection for each hair strand.
How Long Does It Last?
Up to 12 weeks of healthier, smoother, radiant -looking strands. Post treatment, it’s important to avoid using any shampoo that contains sulfates and to avoid chlorine. For optimum, lasting results, SPADA stylists (and Brazilian Blowout) explain that harnessing the bonding technologies in the Brazilian Blowout aftercare system – including Anti-Frizz Shampoo and Anti Frizz Conditioner – is essential for making your look last. Add Ionic Bonding Spray specially formulated to seal the hair cuticle and give hair the look and feel of ‘week one’ results for up to ten weeks. Add nutrient rich Deep Conditioning Mask to your care routine to promote deep shine and lasting hydration.
As your ‘BB’ treatment wears off, you’ll see it first in the re-growth at the hairline as your hair gradually returns to its natural texture or curl pattern. Another plus: unlike with relaxing or straightening treatments, there is no obvious line of demarcation between treated hair and any new growth.
If you are looking for the ease of faster blow drying and smoother, shinier hair, the Brazilian Blowout is a one-and-done solution. And for the month of September, select SPADA stylists are offering a free cut with a Brazilian Blowout. Schedule your appointment here for smooth and glossy hair that lasts for weeks.